Problogger published a podcast describing a technique to write better sales copy. While aimed at copywriters and bloggers, their technique has obvious uses in nearly every aspect of our communication with others. Of course, every communication involves selling something, even an idea, to someone. Continue reading Know Their Pain and Gain
We all have had that terrifying moment when we were suddenly called upon to speak in front of others: the wedding host asks us to give a toast, the conference leader asks us to introduce a speaker, the meeting facilitator (or your boss) asks, “What’s your opinion about this?”
You don’t have to run away screaming; freeze in panic; or shrink into a corner sucking your thumb while rocking back and forth. Continue reading How to Give an Impromptu Speech
Diversity is the politically correct thing to emphasize. The word is popping up everywhere in annual reports and Diversity executives are being added daily with great fanfare.
But, is diversity a good thing, or a bad thing? Continue reading Diversity – Strategy or Goal